mirrar. Try on a new you.

01 / Context & concept

mirrar is an educational smart mirror concept for exploring hairstyles, colour, and length through AR before changing a look. The starting assumption was that virtual try-on could make experimentation feel easier; it was not validated through user research.

The AR/AI features and price shown in the landing page are part of the concept, not a functioning commercial product.

02 / My role & approach

I developed the project independently, from the product idea and landing structure to UX/UI, creative direction, original 3D graphics, and responsive layouts.

03 / Creative direction

3D was not part of the course programme. I chose to apply a recently learned skill on my own initiative. The characters, chrome forms, bold typography, and black–silver–purple palette became the foundation of mirrar’s visual identity.

04 / Landing & responsive design

The page moves from an expressive hero to How it works, emotional value, a playful review concept, the product offer, and newsletter signup. This is the intended narrative, not a measured conversion strategy. Meduselda Gorgos is fictional; her review is part of the concept.

05 / Outcome